SBLA Beauty
Case Study
Email campaigns, social media and web banners for SBLA Beauty, designed as one consistent visual system so the brand looks just as polished in the inbox and the feed as it does on the homepage.
01
The Challenge
SBLA needed ongoing creative across three channels at once: email, social and web. Every piece had to feel like the same brand while still standing out in a crowded beauty market.
02
The Approach
I built the work around the product itself: clean, bright layouts that let the purple, silver and pink packaging lead, with consistent type and spacing across every format.
03
The Deliverables
Promotional and launch emails, Instagram and TikTok posts and stories, and homepage and promotional web banners, all designed to work together for each campaign.
01 — Email
Email Campaigns
Launch and promotional emails that put the product front and center and lead straight to shop.
TikTok
Brand Toolkit
The SBLA Look
A cohesive color palette and typography system creates a recognizable visual identity across SBLA Beauty's email campaigns, social media, and digital touchpoints.
Color Palette
Typography
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