CareOnline Brand Guidelines
CareOnline brand guidelines cover
01LOGO
CareOnline logo usage
02COLOR PALETTE
Primary Colors
#2563EB
Primary Blue
#06B6D4
Primary Teal
#0B132B
Deep Navy
#F3F4F6
Light Gray
#FFFFFF
White
Secondary Colors
#BDEDEA
Soft Aqua
#A9D8F5
Sky Blue
#EAF5FC
Pale Blue
#D9F4EE
Soft Mint
#F3EEE6
Warm Sand
Our color palette combines trust and innovation (blues) with clarity and calm (teal) to create a sense of confidence and care. Secondary colors offer soft, supporting tones for backgrounds, highlights and gentle accents across the product.
03CUSTOM TYPEFACE
CareOnline custom typeface specimen sheet
04LOGO USAGE
Full color logo on light
✓ Use full-color logo on light backgrounds.
Full color logo on dark
✓ Use full-color logo on dark backgrounds.
Grayscale logo
✓ Grayscale logo is acceptable when color is not available.
Distorted logo
✗ Do not stretch or distort the logo.
Recolored logo
✗ Do not change the colors of the logo.
Rearranged logo
✗ Do not remove or rearrange elements.
05BRAND ELEMENTS
Gradient
Icon Style
Pattern
+++++++ +++++++ +++++++
Graphic Element / Swoosh
Graphic swoosh element
06APPLICATIONS
Business Card
Business card mockup
Website Header (Desktop)
Website header mockup
App Icon
App icon
07APPLICATIONS (MOBILE)
Mobile Navigation Example
Mobile app screenshot
Social Media Example
Social media example
Consistent use of our logo, colors, typography and elements strengthens our brand and builds trust with every interaction.
careonline.com