Workwear Express
Case Study
Client portfolios, email campaigns and video for Workwear Express UK, designed to show their workwear at its best and help their team win and keep customers.
01
The Challenge
Workwear Express needed polished, on-brand materials for three very different jobs: presenting products to clients, reaching customers by email and telling their story in motion.
02
The Approach
I kept the product front and center with bold, practical layouts and a consistent look, so every portfolio, email and video feels like the same trusted brand.
03
The Deliverables
Custom client portfolios, promotional email designs and video content, each built to work on its own and together.
01 — Email
Email Designs
Promotional emails that showcase the range and lead customers straight to shop.
02 — Video
Video
Video content that brings the products to life, for the website, email and social.
03 — Portfolios
Custom-Branded Client Portfolios
Personalized apparel portfolios showing how each client's branding would look across Workwear Express's uniform range. Realistic mockups, product specs and clean layouts helped clients visualize their uniforms before buying, simplifying approvals and supporting the sales team.
Brand Toolkit
The Workwear Express Look
Bold, practical and consistent: the colors and type that keep every portfolio, email and video recognizably Workwear Express.
Color Palette
Typography · Mark Pro
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