SBLA Beauty
Case Study
Email campaigns, social media and web banners for SBLA Beauty, designed as one consistent visual system so the brand looks just as polished in the inbox and the feed as it does on the homepage.
01
The Challenge
SBLA needed ongoing creative across three channels at once: email, social and web. Every piece had to feel like the same brand while still standing out in a crowded beauty market.
02
The Approach
I built the work around the product itself: clean, bright layouts that let the purple, silver and pink packaging lead, with consistent type and spacing across every format.
03
The Deliverables
Promotional and launch emails, Instagram and TikTok posts and stories, and homepage and promotional web banners, all designed to work together for each campaign.
01 — Email
Email Campaigns
Launch and promotional emails that put the product front and center and lead straight to shop.
02 — Social
Social Media
Instagram posts and TikTok content that keep SBLA recognizable in a fast-scrolling feed.
TikTok
Brand Toolkit
The SBLA Look
A small set of colors and type, used the same way every time, is what makes every SBLA email and post feel instantly recognizable.
Color Palette
Typography
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