Frames By Mail
ABOUT THE PROJECT
I developed a series of email campaigns, automated flows, promotional graphics, and supporting marketing assets for Frames by Mail. The goal was to increase engagement, drive sales, and create a consistent customer experience across every send.
Strategic
Email Flows
Automated journeys that nurture and convert.
Engaging
Design
Bold, on-brand visuals that drive action.
Higher
Conversions
Targeted offers that deliver results.
Customer
Focused
Relevant content that builds lasting trust.
EMAIL FLOW TUNNELS
Welcome Series
Introduce the brand and build trust.
Abandoned Basket
Recover lost sales with timely reminders.
Post Purchase
Upsell, cross-sell and encourage reviews.
Win Back
Re-engage inactive subscribers.
EMAIL DESIGNS (DESKTOP)
EMAIL DESIGNS (MOBILE)
ABOUT THE PROJECT
I created and edited a series of promotional YouTube commercials for Frames By Mail, producing both 10-second and 30-second versions designed for digital advertising. Working with a well-known professional voiceover artist, I combined product imagery, brand messaging, voiceover, motion, and pacing to create polished, engaging ads that showcase Frames By Mail products, strengthen brand awareness, build customer trust, and drive engagement through compelling visual storytelling.
Professional
Editing
Polished footage that elevates every frame.
Visual
Storytelling
Compelling narratives that showcase products in action.
Brand
Awareness
Content that strengthens recognition and trust.
Higher
Engagement
Videos designed to capture and hold attention.
Instagram
Content Design
A cohesive series of lifestyle-driven Instagram posts designed to inspire and engage. Each post reflects Frames by Mail’s focus on custom framing, home décor inspiration, seasonal themes, and real-life moments that connect with their audience.
- Social Media Content Design
- Brand Consistency
- Seasonal Campaigns
- Lifestyle Product Photography
Instagram
& TikTok Videos
Short-form video content designed for Instagram Reels, Stories, and TikTok that captures attention, tells a story, and drives engagement. Each video is crafted to reflect Frames By Mail’s brand while inspiring, educating, and connecting with viewers in a scroll-stopping way.
- Instagram Reels & Stories
- TikTok Video Design
- Lifestyle & Product Showcases
- Branded Visual Storytelling
- Captions & On-Screen Text
- Engagement-Driven Content
The Goal
Create thumb-stopping videos that capture attention and spark engagement in the first few seconds.
The Strategy
Strong visuals, on-screen text, and storytelling tailored for short-form platforms and mobile-first viewing.
The Result
Higher engagement, more saves and shares, and a stronger visual presence across Instagram and TikTok.
The Goal
Create banners that communicate key benefits quickly and encourage visitors to explore and shop.
The Strategy
Use strong visuals, clear messaging, and consistent branding to highlight categories and drive engagement.
The Result
Eye-catching banners that enhance navigation, increase clicks, and support overall brand consistency.
ADDITIONAL WORK
Packaging
Custom packaging design created to align with the Frames by Mail brand experience from checkout to unboxing.
Email Designs
Additional email templates and layouts designed to support ongoing campaigns and promotions.
